BEVERLY HILLS - It's time for the last of the network executive sessions from the Television Critics Association press tour.
Click through to see what Mark Pedowitz has to say about the network's present and future...
9:45 a.m. We get a glimpse at The CW's new brand campaign, titled "TV Now." It doesn't feature Michigan J. Frog. Therefore... Not aimed at me.
9:51 a.m. Promo for the new CW singing competition "The Next." It looks excruciating. But it proves that Nelly is still alive. So there's that.
9:53 a.m. First question for Pedowitz is about... "Ringer." Naturally. Why was it cancelled? It wasn't performing well enough in the digital/online space or on social media. Pedowitz says that he and Sarah Michelle Gellar have had conversations about her returning to The CW as either an actress or a producer in the future. He suggests that in the future, he might do a show like "Ringer" as six episodes or 13 episodes.
9:54 a.m. Poor "L.A. Complex." Pedowitz says The CW is actually a big fan of the show and that it does well digitally and in the social media space and that the network plans on showing all available episodes. That's optimistic.
9:55 a.m. Does Pedowitz regret having "Arrow" and "Beauty and the Beast" at the same time? "The audience will find what the audience will," he says. Pedowitz says that the producers will find the show and he doesn't think they're all that similar.
9:56 a.m. Pedowitz says that "Gossip Girl" will end in mid-December after only 10 episodes. Interesting. The plan is to air both "Carrie Diaries" and "Cult" as 13-straight episodes.
9:57 a.m. Does Pedowitz expect to continue the expanded development they had last year? They're going to continue to be in the summer business and "do what we need to do to make The CW work as a viable entity."